Australian Olympics

Olympics Australia / Made Agency

The Australian Olympics

Pre & Post Production Stills by Kim Landy Video by Daniel Johnson
Olympics Australia / Made Agency
Photography of Madeleine Page for MADE Agency

In January 2021, we were taken to the sandy desert plains, with MADE Agency and Olympian and middle distance runner, Madeleine Pape.

The vision for the shoot entailed pre production and photography.

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My Co-founder and principal product designer Smith Doe discusses why he has moved away from demographics and toward a five-factor TEAM model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.

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