Work
Pre & Post Production
Stills by Kim Landy
Video by Daniel Johnson
Olympics Australia / Made Agency
The Australian Olympics
Client
Olympics Australia / Made Agency
Photography of Madeleine Page for MADE Agency
In January 2021, we were taken to the sandy desert plains, with MADE Agency and Olympian and middle distance runner, Madeleine Pape.
The vision for the shoot entailed pre production and photography.
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My Co-founder and principal product designer Smith Doe discusses why he has moved away from demographics and toward a five-factor TEAM model to build more accurate and useful buyer personas, and how user-centric design can enhance the entire customer journey.
